Apotheker: HP "takes too long to get to market" with innovations

We’re not saying, we’re just saying, HP CEO Leo Apotheker might be on to something here. Speaking with the Wall Street Journal, Mr. Apotheker was asked about HP’s strengths and weaknesses. The strengths were pretty typical for HP: they’re a top player in every market in which they compete, they have a great heritage, an innovation-driven culture, and of course, great customers. Apotheker was surprisingly frank about HP’s weaknesses:

"We need to get way more business done in markets other than the US. We need to speak to our customers as one HP. We need to fire up our innovation engine and get our products to market faster. It's not that we aren't innovative; it's that it takes too long to get to market. We have some weaknesses in our software portfolio. And I think we need to be far more outspoken about what H-P is all about. We didn't do that for many years."

Taking too long? Yeah, you’re preaching to the choir here. We’re not sure exactly where Apotheker and HP got their signals crossed with that whole “within weeks” thing, unless he was talking about the future of HP product announcements once the company is running the way he wants. Either way, we’re sure there was some smacking of heads when he said that, but we’re looking forward to HP innovations getting to market faster in the future.

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